Website chat guides

Practical answers, written around the demo scenarios, including the cases where chat is the wrong tool.

Should a chatbot or a person answer your website chat? Chatbot vs live chat: which should answer your website? When a chatbot is the better choice, when a person is, and why most small teams end up with both. With five support questions run three ways. Read the guide
How do you add chat to a website, and test it first? How to add chat to your website Add a chat widget to any website: where the install snippet goes on WordPress, Shopify, Squarespace, Wix and more, what to configure, and how to test it. Read the guide

Put the guides to work.

Free tools that turn the advice into numbers and messages.

Chatbot ROI calculator

Hours released, value and costs, with every assumption on show.

Live chat staffing calculator

How many agents your busiest hour needs, with and without a chatbot.

Chat greeting generator

Welcome, away, chatbot and handoff messages in your tone.

Conversation examples

Six annotated conversations with notes on every reply.